Our Story
For years, body coverage has meant one thing: formulas designed for lighter skin, darker shades added as an afterthought. The undertones were wrong. The finish looked ashy. The "darkest" shade was never dark enough. And the message was clear — this wasn't made for you.
We started Shimma because we were tired of watching women settle. Tired of seeing dark knees hidden under long skirts in July. Tired of hearing "it looked grey on me" and "it rubbed off on everything." Tired of an industry that sells confidence to some women and tells the rest to make it work.
The industry forgot about your skin. We didn't.
Shimma Body Coverage Cream was built from the ground up for melanin-rich skin. Not adapted. Not adjusted. Not a lighter formula with more pigment squeezed in. Every shade was developed with warm, golden, and copper undertones that actually exist in dark skin — because your coverage should look like your skin, not like a layer sitting on top of it.
We believe that every woman deserves to get dressed without thinking twice. To walk out the door in whatever she wants — the dress, the shorts, the sleeveless top — without checking her knees first. That's not confidence you should have to earn. It's confidence you should have been given all along.
The industry didn't make this for you. So we did.